Tom Scearce, aka The Lord of the Leads, is a respected colleague & expert on all things involving Lead Generation.  He runs his own consultancy business focused exclusively on this important area of business development.  After working together recently on an engagement in the medical device segment, we decided to collaborate on a white paper to share some fresh ideas with Medical Device Marketers.  Because it’s all about making your life easier, right?

Here’s the link to this new white paper: “How to increase demand for medical devices in today’s changing and challenging market”

I’d certainly appreciate your comments on this topic.  Feel free to share with those you believe may benefit from this information.

Last week I was invited to the Jesse Jones Graduate School of Management at Rice University as a guest lecturer for a group of MBA students.  Professor Siddharth Singh asked me to share from my experience of almost 20 years, about launching new products in a variety of industries around the world.

So here’s the list I came up with after thinking about the best & worst new product launches I’ve been involved in and what I’ve learned from them.

1) Ask yourself: How is marketing viewed within the organization?  As a function, like HR or Facilities Management or as a business leader and decision maker.
2) No navel gazing. Always look for new information & opinions outside your organization/team/corporation.

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