My husband usually groans when he hears me make the following comment, “Guess what, it has high fructose corn syrup (HFCS) in it.” I’ve been on this food-aware kick for about 2 years now where I read all food labels before deciding whether to purchase an item. And I kept telling my husband that, like trans-fats, HFCS was on my list of foods to avoid.

So imagine my glee when I saw the following commercial on a major TV network during prime time. http://www.youtube.com/watch?v=EEbRxTOyGf0

At first he didn’t understand why I was so happy. But then I explained my thinking for the reason behind this commercial, funded by the Corn Refiners Association. If there wasn’t a growing negative backlash against HFCS there would be no need for them to advertise. It’s because so many people are talking about HFCS and actively avoiding consuming it that they have had to resort to these tactics. Now I’m not saying that these ads won’t be effective to convince some people that HFCS is fine. But for others, who are more skeptical, this will convince them exactly the opposite. Think big tobacco.

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